Our Story

Paisa means money in Urdu, Hindi, and across the languages of the Silk Road — a word carried by traders, merchants, and immigrant families for centuries. Pesah is built on that same spirit: the belief that commerce should be fair, transparent, and accessible to every business owner.

Built by the brother-sister duo behind the first Central Florida unicorn.

Sal and Suneera grew up as first-generation Americans, watching their immigrant parents build a life through entrepreneurship. That experience shaped everything that came next.

In 2014, they launched Stax from their parents’ home in Orlando with a simple idea: business owners deserve to know exactly what they’re paying for. No hidden fees. No inflated markups. Just honest pricing.

“We built Stax because we saw our parents get taken advantage of by their payment processor. We knew there had to be a better way.”

Stax grew into the first Central Florida unicorn — processing over $40 billion, serving 100,000+ merchants, and creating more than 70 millionaires. It proved that transparency wins.

After their exit, Sal and Suneera founded Pesah to go even further: combining interchange-plus-zero pricing with dedicated, white-glove consulting that treats every merchant like a partner, not a number.

“Pesah isn’t just another processor. It’s what happens when you pair real expertise with a genuine commitment to the business owner.”

$40B+

Payments processed

100K+

Merchants served

70+

Millionaires created

20+ years

Combined industry experience

Salman Rehmetullah

Co-Founder

Sal is a first-generation American raised in Dallas who went from Morgan Stanley and Deloitte to co-founding Stax with his sister Suneera. As President he helped scale the company to $40B+ in processed volume, 100K+ merchants, and unicorn status — the first in Central Florida. Today he leads Worth AI and co-founded Pesah to bring the same transparency to payments that defined his career.

Career

Morgan Stanley
Deloitte
Anaplan
Co-Founder & President of Stax — grew to $40B+ in payments processed, 100K+ merchants, $100M+ ARR, and first Central Florida unicorn ($1B+ valuation)

Current

CEO & Co-Founder of Worth AI (~60 employees, $25M raised)
Co-Founder of Pesah

Education

University of Florida
40 Gators Under 40 honoree

Awards & Recognition

EY Entrepreneur of the YearInc. 40 Under 40Florida 500

Suneera Madhani

Co-Founder

Suneera is a first-generation American and the first in her family to graduate college. She bootstrapped Stax from $50K into a unicorn-valued payments company with 400 employees, $250M+ in funding, and $160M+ in recurring revenue — creating over 70 millionaires along the way. Today she leads CEO School, a top-25 entrepreneurship podcast and 300K-strong community, while co-founding Pesah to bring honest pricing to the payments industry.

Career

CPG industry
Merchant services
Founded Stax — bootstrapped from $50K to 400 employees, $250M+ raised, $160M+ recurring revenue, unicorn-level exit, and created 70+ millionaires